New Lobby TV Installed In Chiropractors Office
Let’s face it, patients don’t like waiting for their appointments. Many doctors offices install lobby TV’s to broadcast in-office specials. These specials are often times seasonal and only available in-office. We reached out to the best chiropractor Keller TX has and asked him why he chose to go with a waiting room tv from Media 2000. We have yet to get a response but will take this moment to give our thoughts on in-office televisions and the benefits it brings to your practice.
Let us be honest with each other, waiting for your Doctors appointment sucks!
I know, I know — you really do whatever you can to optimize efficiency and reduce wait times for individuals, blah, blah — that does not matter to me! The simple fact of the matter is that they nevertheless end up waiting for their appointment in the lobby. When it’s to get 60 minutes or even as little as 25 minutes — what exactly do they do during this time to keep them educated, entertained, and amused? Apart from brochures and magazines, many workplaces have a tv in their own lobbies. The question then becomes, is it worthwhile to get custom content generated from a media producer?
The answer, regrettably, isn’t clear-cut, based on several variables we will explore below. In my professional opinion (whatever that is worth) individual waiting periods — regardless of how long you wait — must be turned into a valuable learning experience or an entertainment haven for those that suffer from boredom. Whether this means posters, brochures and/or a professional movie loop is left up for you to decide, your budget allocated to marketing, and your own staff preferences.
Informed Patients Equals Increased Appointments
The two largest advantages to getting a reception video to your clinic are that educated patients will normally make more appointments since they know what is available to them, and in addition to that, they will remain loyal because they feel like they know you. Videos are a terrific way to splice in entertaining individual instruction pieces, details about your clinic and all of the services that you provide your patients never understood about.
Additionally, it is a simple method to gently replicate a call to actions telling them to schedule their next appointment many times in only a couple of minutes. Also, it’s like an in-office billboard that drives brand awareness and showcases products and services that the patient may not be aware of.
You Get What You Pay For
In the event you decide to do custom videos, then you will obviously need to ensure they will maintain your individual’s total care and comprise professionally produced, higher quality clips. This is only one of the toughest characteristics of choosing to perform a customized lobby video since when the individual does not listen you wasted your cash. You will want to go for a respectable firm that has expertise producing these types of videos for healthcare offices so that you’re all on exactly the exact same page, attempting to achieve the exact same audience with the exact same message.
The movie clips ought to be beautifully produced, simple to comprehend, visually intriguing and brief. You will get rid of interest if your movies are more than only a couple of minutes so remember the absolute amount of clips, hints and wellness advice you are going to need to prepare to get an adequate video playing if you are doing everything on your own. Nevertheless, as soon as your content accomplishes the goals that it set out to do, it may be among essential in-house advertising pieces you have ever spent in.
Alternatives to Totally Custom Videos
Even though you’re going to have the ability to stress your precise message in a totally custom movie, they are somewhat expensive (as well as the hassle of trying to organize interviews and footage with numerous physicians in 1 clinic). The solution to a custom movie is semi-custom loops, that can be already created by a video production company.
There are two choices if you are considering this course: subscription services and DVDs.
Subscription providers enable you to pull out of a library of “canned” articles and splice on your own — either text or movie based, based upon your service provider along with the plan you’ve got together. The majority of them will also inflict your emblem on the movies to give it more of a genuine sense, and you’ve got total control on what clips and details are exhibited to individuals. The drawback is that the articles could be restricted and you might not have the ability to make a message which cross-promotes your other services. These solutions will also require that your TV(s) of option be hooked up into a high-speed online connection.
The other solution is to purchase DVDs which come complete with articles. These, such as the subscription services, reveal canned clips and footage along with your logo imposed on these. This is the most affordable route to take and thus the cheapest customizable. To put it differently, to alter the DVD content, you are going to need to order more. Some providers will allow for one to send in clips and information to assist cross-promote or display interviews with doctors/patients, but that choice includes a steeper cost. Some advantages are that the DVDs are set to continuously loop and everything you will want to play them in your individual TV(therefore) is a DVD player.
Matters to Take into Account
If you decide to get a lobby movie, be certain it’s long enough so folks in the waiting space do not find the material more than once. That is when they will begin to become irritated and, whatever the duration, suddenly feel as though they’ve been there forever. It’s also wise to seek the advice of your staff — you know, the folks that might need to listen to the movie 10 times every day. If they are unhappy or upset, chances are their mindset will probably trickle down to individuals. You can always invest in a Superbowl ad.
Read this article about the advantages and disadvantages, pros and cons and lefts and rights of producing a lobby movie, hopefully, you now have a clearer idea about what you are likely to perform.